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03.03.2020 | Efima delivers a modern cloud-based financial management solution to the Otava Group

03.03.2020 | The multi-sector media company Otava is renewing its financial administration by introducing a cloud-based financial management solution for its Group's external accounting and invoicing. Efima Oy will design and deliver the Unit4 Business World system, and the project will start with the definition of unified processes in March 2020.

Otava was looking for a modern solution for its group that enables the unification, streamlining and automation of the Group's financial processes. The aim was also to develop the reporting of the Group and Group companies to a new level. "We operate in an ever-changing media industry and want to ensure that our financial management supports scaling and produces correct and timely information to support our decisions," says Ora Lyytikäinen, Otava Group's CFO.

Unit4 Business World is a cloud-based and modular ERP solution created specifically for expert organizations. It makes it easier for experts to focus on their core tasks as their routine work and time-consuming administrative tasks are reduced. "Efima is Finland's leading Unit4 supplier in the private sector, and we have already brought the Unit4 ERP solutions to several expert organizations," says Jaakko Inkari, Efima's Unit4 Business Manager.

Efima's CEO Tero Salminen believes that Efima's financial management development expertise is an excellent basis for the Otava Group's development project. “It is important for Otava that the financial management processes and systems support the needs of the Group's various businesses. That is an important goal of our partnership. Efima's strong experience in the media industry also helps us support Otava's business,” he says.

More information:

Efima Oy, CEO Tero Salminen; tel. 040 767 5311

The Otava Group is Finland's third largest multidisciplinary media group, which affects almost every Finn in some way. Our business areas are general literature, learning services, commerce, media and marketplaces.

In 2019, the Group's revenue was approximately EUR 286 million and the average number of employees was 1,100. Read more at

Efima Oy supports and streamlines the business of large and medium-sized companies with ERP and financial management software solutions, process services and consulting. We want to provide the best service in the industry and be an excellent place to work for our skilled experts.

In 2020, Efima will have 200 employees. Efima's revenue in the last financial year was approximately EUR 16 million, and it has offices in Helsinki, Tampere and Austin, USA. Read more at