Why Dynamics 365 Customer Insights?
Marketing based on customer understanding
Dynamics 365 Customer Insights, formerly known as Dynamics 365 Marketing, is a real-time marketing platform that enables interactive customer communication across various channels, such as email, text messages, and push notifications. The platform supports building and maintaining customer relationships throughout the entire customer journey, from the first contact to post-sales service.
Personalized experiences and real-time communication
With this solution, you can create multi-channel campaigns that automatically adapt based on customer actions. Real-time data guides the content and timing of messages, ensuring the customer receives the right message at the right time. AI analyzes customer profiles and recommends effective communication methods that meet each customer's individual needs and behaviors. This helps increase engagement and improve the customer experience throughout the customer journey.
Customer Insights is flexible and easily adaptable to the needs of different industries and organizations. It integrates seamlessly with your company's existing systems and processes, enabling efficient information flow and unified customer understanding across teams and tools. Built-in consent management features ensure that all customer communication complies with GDPR and other privacy requirements. Like other Dynamics 365 solutions, Customer Insights is regularly updated.
